Business Manual
The most authoritative source of business information for the advertising photographer is available to members online. Topics including your copyright, estimating for success, business forms such as releases, invoice/estimate, digital guidelines, job description and checklist for assistants, a complete survey of photographers, and other important resources which are continually updated.
The most authoritative source of business information for the advertising photographer is available to members online. Topics including your copyright, estimating for success, business forms such as releases, invoice/estimate, digital guidelines, job description and checklist for assistants, a complete survey of photographers, and other important resources which are continually updated.

APA BUSINESS MANUAL
The APA Business Manual is the most authoritative source of business information available for the advertising photographer. The advantages of making the Manual available online are numerous. Distribution is immediate, resources are maximized, and updating is instantaneous. This increases its value for APA members as we strive to accomplish our mission.

FILE ACCESS
The Manual is made up of password-protected Adobe Acrobat (.pdf) files which grant two levels of access to each file. While all files accept the member password, some files (*) will also accept the visitor password. It's important to note that while the visitor password gives read-only access to selected files, the member password gives full access to all files including printing, cut-and-paste, and in the future will allow members to fill in the forms using the keyboard before printing.

The member password protects the Manual as a member benefit, while the visitor password makes it possible to share some of this important information with non-members. If you have not joined APA and would like full access to the Manual, we strongly encourage you to contribute to these efforts by becoming a member. APA is a member-driven organization and the participation of each individual is important to our mutual success.

PASSWORD/KEYS
The visitor password is APAvisitor2004 (case sensitive).
The member password is available only in the members area.
Files marked with an asterisk (*) are available to non-members. Some but not all require the above visitor password.

APA Business Manual - Downloadable files
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Protecting Your Copyright

Estimating Guide
*The Licensing Business Model - Why it's important
Licensing vs. Buyout - How to defend your position
The Art of the Estimate - Increasing your chances
Estimating Checklist - Things to remember
Writing the License - Communicating more than price
*  Work for Hire - Saying "no" without burning the bridge.
 
Business Forms

Digital
* APAdigital A discussion group for digital transition

Representation
* Great Repspectations - What to expect from a rep

APA Professional Assistant Manual
Assistant Invoice - NEW 2008

Miscellaneous

Credits
The APA Business Manual is the result of the cooperative effort of many individuals, all of whom have contributed their time and energy to make it possible. This is how it happens - by working together, building on each other's efforts. If you are not an APA member we invite you to join us as we seek to fulfill our mission of successful advertising photographers.

The APA Business Manual, second updated version is being updated and we will be posting portions as they become available.

First Edition Crew
EDITOR
Tim Olive

TASK FORCE
Tim Olive, Will Mosgrove, Deone Jahnke

CONTRIBUTORS
Jeff Sedlik, Glen Wexler, Frederic Neema, Tim Olive, George Fulton, David Powers, Tom Fritz, John Sharpe, Stephen Spataro, Peter Barrett, Dorie Ford, Michael Grecco, Andrew Rodney, and countless others who have helped create and update these documents.

Feedback
* Let us know what you think. Your input is important to us.
 
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